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The campaign also highlights the importance of carrying naloxone to prevent opioid overdoses. Please let us know if you have seen our ads.
KITSAP COUNTY, WA — Kitsap Public Health District has launched a campaign to increase awareness of the risk from opioid drugs like fentanyl and strategies to prevent opioid overdoses.
Opioid misuse and drug overdoses continue to have a tragic impact in Kitsap County and throughout the United States. From 2020 through 2024, about 240 Kitsap County residents lost their lives to opioid overdoses.
As one strategy to respond to the opioid crisis, Kitsap Public Health developed a Kitsap Friends For Life awareness and information campaign with support from the Washington State Health Care Authority and funding from the Washington State Department of Health.
Messages displayed throughout Kitsap County and online encourage Kitsap residents to:
Talk to teens about risks of using opioid drugs, including fentanyl. Find tips for getting the conversation started.
Carry naloxone, a medication that can reverse opioid overdoses. View a guide for finding naloxone in Kitsap County.
For more resources and downloadable campaign materials, go to KitsapFriendsForLife.org and WAFriendsForLife.com.
Messages from our partners
Local substance use prevention partners are also sharing Friends For Life materials.
Kitsap County Substance Abuse Prevention & Youth Services is posting messages online, distributing brochures and stickers through community events and organizations, and providing presentations at high schools. The county has also worked with Olympic Educational Service District 114 to make brochures and posters available to Kitsap middle and high schools.
Salish Behavioral Health Administrative Services Organization provides information about local substance use prevention and recovery resources, including a directory of behavioral health providers and a listing of naloxone kiosks.
Where you will see campaign messages
Kitsap Friends For Life messages are being displayed:
In posts and ads on Facebook, Instagram, and other social media platforms
In streaming ads on YouTube and other video platforms
On billboards in Bremerton and Port Orchard
On movie theater screens in Bainbridge Island, Poulsbo, and Silverdale
On LCD screens at Colman Dock ferry terminal in Seattle
On our KitsapFriendsForLife.org website
Please let us know if you have seen messages from this campaign by filling out this brief form. Your feedback will help us measure the impact of the campaign.
Help spread the word!
You can support the campaign and help prevent overdoses in your community by:
Talking to teens about fentanyl. Find time in everyday moments to talk to teens in your life about drugs, including opioids like fentanyl. Share facts, teach refusal skills, and answer their questions. Not sure how to start? Find tips here.
Carrying naloxone. Naloxone is a medication that can reverse an overdose from opioid drugs. Naloxone is available without a prescription from many pharmacies and online retailers, and through free community programs. Learn more about how to find naloxone.
Knowing signs and risk factors for opioid overdose and being ready to respond.
Downloading and sharing Friends For Life materials in your social networks and linking to the KitsapFriendsForLife.org campaign page.
Letting us know where you have seen our campaign messages and providing your feedback by filling out this brief form.
Thank you for your support!
Additional resources
Find Kitsap resources and information
Find statewide resources
Helplines
Never Use Alone: 877-696-1996
988 lifeline. Español and American Sign Language are available.
Questions or feedback? Contact:
Tad Sooter | Public Information Officer
Kitsap Public Health District
360-728-2330 - office | (360) 728-2235 - main
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